Black Bean Games has announced the finalised title for the first game in the NewU franchise - NewU Fitness First Personal Trainer. It is due for release on Wii in September 2009 and has been developed by Lightning Fish Games in partnership with industry leading brands Fitness First and You Are What You Eat.
The title NewU Fitness First Personal Trainer incorporates the Fitness First branding directly to reflect not only the level of involvement they have had with the development of the product, but also to assure customers that NewU is a real fitness experience. All exercises are demonstrated by real video of qualified Professional Trainer’s .
NewU Fitness First Personal Trainer considers well-being as a perfect balance between physical exercise and a healthy nutritional eating, the latter having been designed by the experts at You Are What You EatTM.
Fabrizio Vagliasindi, Head of marketing at Black Bean Games said “This important decision is just the first step in a series of marketing activities and strong synergies that are being excecuted in conjunction with Fitness First globally wherever NewU Fitness First Personal Trainer will be launched.”
NewU Fitness First Personal Trainer is the first in the NewU range of fitness products for Nintendo Wii, and is due for release later this year.